Why A Turtle?

The turtle embodies values that we hold dear: longevity, perseverance, tranquility, and transformation.

In many cultures, the turtle is revered for its ability to navigate life's challenges with grace and resilience. With its slow and steady approach, the turtle reminds us to persevere in the face of adversity, to stay focused on our goals, and to find tranquility in the journey.

But the turtle is also a symbol of transformation, representing the power to overcome obstacles and emerge stronger on the other side. This is the spirit that we bring to every bottle of Liberación Tequila - the spirit of perseverance, transformation, and liberation.

So when you see the turtle on our label, know that it represents more than just a logo. It's a reminder of the values that we hold dear, and the commitment that we bring to every step of the process.

We also donate to the The Sayulita Turtle Camp. They aim to relocate the sea turtle nests, protect the wildlife, and educate locals and visitors on protecting the turtles from poaching. In addition, a considerable effort has been put into effect to educate young, local children about the importance of sea turtle preservation and environmental compassion.

For us, it's not just about producing exceptional tequila - it's about creating a sustainable future for all. We believe that by working together with organizations like The Sayulita Turtle Camp, we can make a real difference in the world and help protect the natural wonders that inspire us every day.